At the heart of these Social Friday events was a shared vision of enhancing community bonds and uplifting spirits. BREON, in a benevolent partnership with the nonprofit organization Legis, generously donated food supplies. Their collaborative effort nourished attendees and also symbolized the power of corporate social responsibility in supporting local initiatives.

Adding an invigorating dimension to the event, fitness trainer Walter Vaz – THEPTHK orchestrated a free fitness class. His expertise and passion for wellness infused the gathering with energy, inspiring participants to embrace physical activity and well-being. The pulsating beats and enthusiastic movements echoed a sense of unity and determination among everyone present.

Social Friday events, like this one, possess a transformative quality. They serve as a conduit for connection, infusing Fridays with purpose and dynamism. These occasions go beyond the conventional understanding of leisure, reimagining it as a time for meaningful interactions and personal development.

By bringing diverse individuals together, Social Friday challenges the status quo of unproductive time. It breaks the monotony of routine, allowing people to engage in activities that nurture their well-being and social connections. Moreover, these events offer a platform for businesses, nonprofits and individuals to collaborate, fostering a symbiotic relationship that benefits the community at large.

During times when the temptation to splurge on discounts is high, Social Friday serves as a beacon, urging individuals to prioritize their mental well-being and social connections over excessive spending. By fostering a culture of giving, self-care, and communal engagement, these events encourage a shift in focus from material accumulation to holistic personal fulfillment.

So, as the allure of Black Friday beckons, perhaps redirecting attention toward initiatives like Social Friday could lead to a different kind of enrichment—one that nourishes the soul, builds a sense of community, and ultimately contributes to a more fulfilling and balanced life.

Throughout this retrospective, we will explore the significant contributions made by participants who dedicated their time, resources, and expertise to address pressing societal issues. In particular, we will delve into the impactful initiatives led by BREON, Ljubeznost, Nula otpad, Walter Vaz – THEPTHK, as well as Marketagent, shedding light on their exceptional efforts and the positive outcomes they achieved.

From providing packages filled with essential hygiene products and nourishing food for families in need to organizing free fitness classes that promoted physical and mental well-being, each participant in Social Friday 2Q23 played a vital role in creating a more inclusive and supportive community.

BREON, Ljubeznost, and Nula otpad – Spreading Hope and Nourishment

In the spirit of compassion and solidarity, BREON, together with Ljubeznost and Nula otpad, played a crucial role in Social Friday 2Q23 by creating packages filled with essential hygiene products and nutritious food for families in need. Their collective effort aimed to alleviate the challenges faced by vulnerable communities, ensuring that they had access to basic necessities.

BREON, a socially conscious company committed to making a positive impact, joined forces with Ljubeznost, a non-profit organization dedicated to spreading love and kindness, and Nula otpad, an initiative focused on reducing waste. Together, they created packages that not only addressed immediate needs, but also contributed to a sustainable and eco-friendly approach.

Their collective effort not only addressed the immediate needs of families in need, but also brought hope and reassurance to those facing challenging circumstances. BREON, Ljubeznost, and Nula otpad demonstrated the power of collaboration and the positive change that can be achieved when companies and non-profit organizations come together with a common purpose.

Walter Vaz and the Fitness Community – Empowering Bodies and Minds

Another remarkable participant in Social Friday 2Q23 was Walter Vaz, a dedicated coach – THEPTHK. Walter organized a free fitness class as a way to encourage physical and mental well-being among participants. His event attracted numerous enthusiastic individuals who were eager to engage in a healthy and active lifestyle.

To support Walter Vaz’s initiative, two brands stepped up to provide additional motivation and rewards. brutal.buddha, a fitness-oriented company, and evebliss.co, a wellness brand, generously offered free goodies to participants. These incentives not only made the fitness class more exciting, but also served as a token of appreciation for individuals prioritizing their health and well-being.

Walter Vaz’s free fitness class showcased the power of community and the transformative effects of exercise. By creating a welcoming and inclusive environment, participants not only benefited physically, but also formed connections and built a support system. Social Friday 2Q23 served as a reminder that investing in one’s health is an investment in the collective well-being of society.

Marketagent and Red Cross – Donating blood

Marketagent, demonstrated their commitment to social responsibility by organizing their Social Friday event in support of the Red Cross in Baden. With a focus on helping other people, Marketagent gave blood donations that would have a direct and positive impact on the lives of those in need.
The collaboration between Marketagent and the Red Cross in Baden brought attention to the struggles faced by people in need and aimed to alleviate their burdens.

Through their participation in Social Friday, Marketagent exemplified the power of corporate social responsibility and the impact that businesses can have in making a difference in their local communities. Their initiative supported the Red Cross and inspired other companies and individuals to engage in acts of kindness and generosity.

We celebrate the triumphs of Social Friday 2Q23, an event that demonstrated the immense potential for positive change and also inspired individuals and organizations to continue their efforts in fostering a more compassionate and united world, challenge the status quo and reinvent Fridays in a more meaningful way.

Social Friday challenges businesses to transform antisocial Black Friday into a social experience with a positive impact for local communities.

Saving the world isn’t an easy job, as the recent compromises of the COP27 Summit showed. If global leaders can’t solve these pressing issues, what hope does the average person have?

According to Social Friday, small changes locally can make big changes globally. Businesses, NGOs, and student organizations can contribute by joining the Social Friday movement to do social good in their local communities.

“Black Friday is a frenzy of great deals at great cost to the environment with an unsustainable amount of production, transportation, and consumption of goods and the resulting waste. Some activists suggest that we replace Friday with a ‘Do Nothing Day’ – at Social Friday, we say do something; get out there in your local community and do social good!”

– Fikret Zendeli, Founder of Social Friday

Although Black Friday delivered a $9 billion boon to the economy in 2020, it was also the most polluting one in the event’s history, with 429,000 metric tons of greenhouse gasses released on one day alone in the UK. Combined with the sobering statistic that 80% of items end up as waste, Black Friday’s name is well-deserved when it comes to the environment.

“We all know how unproductive a normal Friday afternoon is – and how social good can transform local communities. Social Friday takes unproductive Friday afternoons in the office and uses them as a productive force for good that supports the local community. It’s a win for everyone.” 

– Fikret Zendeli, Founder of Social Friday

This Social Friday we have done so much, and the results say a lot about our effort! Here’s the Retrospective from the last Social Friday event for this year – Social Friday is the new Black 4Q22!

REPLEK in cooperation with Project Happiness

The employees from Replek together with Project Happiness from Macedonia have once more supported the Social Friday initiative by donating vitamins for the children and grown ups.

MARKETAGENT in cooperation with Ute Bock Refugee Project in Vienna

On the other side of the world, the company Marketagent put smiles on the faces of the children at the Ute Bock Refugee Project in Vienna, by providing them food, goods and needed learning materials.

BREON in cooperation with Treebanks, Faculty of Forestry from Skopje, Dren, Zero Waste and Municipal fire union and Secondary municipal vocational school Ilinden

The engineers from BREON together with the Faculty of Forestry from Skopje, the student organization “Dren”, Treebanks volunteers, Zero Waste organization, Municipal fire union and Secondary municipal vocational school Ilinden, did afforestation on a beautiful location in Skopje with 2000 trees that were donated with each subscribe to Breon’s newsletter!

If a small company from North Macedonia can plant thousands of trees in one day, imagine how would the world look like if big companies around the globe would be planting trees instead of doing Black Friday.

Speed Engineers

The Speed Engineers spent a whole day with the elderly from “Home for the elderly” in Tirana. They created a whole another experience different from their daily lives by going to a restaurant in the countryside where they were dancing and singing together, while enjoying the delicious food.

While giving back to community, Social Friday also gives employees a guilt-free Friday afternoon. Making a difference with all the benefits of traditional team-building exercises and boosting productivity for the working week.

Do you notice the enormous potential and positive impact Social Friday has upon the people and the communities around the world? Challenge the status quo of the most unproductive time and use those hours to give back to communities, tackle social issues and positively impact society!