Adam Morris: Reimagining lost productivity with Social Friday

In a world where time is a precious commodity, could we be overlooking an opportunity hidden in unproductive hours? Fikret Zendeli, the founder of Social Friday, launched this global CSR initiative with a mission to transform unproductive Friday afternoons into meaningful community service activities. This concept aims to not only enhance corporate social responsibility but also foster internal and external connections that drive real change.

The Inspiration behind Social Friday

The journey of Social Friday began with an article Fikret read about how British Airways determined Friday afternoons are the least productive. Rather than dismissing this time as a lost cause, Fikret saw an opportunity to redefine it, to turn these unproductive hours into a vessel for positive change, both within companies and their surrounding communities.

Recognizing the universal nature of this unproductive time, he envisioned an initiative in his company that could harness it for the greater good. The concept of Social Friday was born from the idea that companies could use these hours to engage their employees in community service projects, thereby turning lost time into a collective benefit.

The mission of Social Friday

At its core, Social Friday is more than just a CSR initiative; it is a movement aimed at reinventing the way businesses and their employees interact with their communities. Its mission is twofold: to utilize the unproductive time on Fridays for community service and team-building activities.

By encouraging employees to step out of the office and into their communities, individuals contribute to societal well-being while strengthening bonds with their colleagues. This approach emphasizes the value of time and collaboration over monetary donations, highlighting the impact that hands-on involvement can have on both the community and corporate culture.

When employees in a company volunteer in their community, they build a bridge between the corporate world and local communities, fostering a sense of togetherness and mutual support. When employees are given the opportunity to engage with local causes and meet new people, it not only enriches the communities served but also cultivates a culture of empathy, understanding, and corporate citizenship within the company.

By aligning the interests of businesses with those of their communities, a Social Friday creates a symbiotic relationship that benefits all parties involved, exemplifying a holistic approach to social responsibility and community engagement.

Community engagement leads to innovation

The benefits of Social Friday extend far beyond the immediate impact of the volunteer projects. Communities receive the much-needed support and resources, from environmental clean-ups to mentoring programs for at-risk youth. But even more important, as people build bridges across their communities, new understanding forms on what sort of change is needed to lift up the community.

The beauty of Social Friday lies in its adaptability to different corporate environments and social causes. Whether your company is large or small, in a city or a rural area, there are countless ways to engage with your community. From environmental projects to educational support, the key is to find activities that resonate with your team and align with your organizational values.

As we look towards a future where businesses are increasingly expected to play a pivotal role in addressing societal challenges, Social Friday stands as a testament to the transformative power of corporate social responsibility. Whether you’re a startup or a multinational corporation, the journey towards a more engaged, responsible, and cohesive society begins with a simple step – dedicating time to make a difference.

Adam Morris
People Helping People

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