Artistic Reverie: Exploring the Unique Perspective of Voskresija Andreevska

We are so excited about the upcoming Social Friday event, and have been preparing to have a great end of the year on 24th of November when companies, nonprofits and students will team up to work together for a greater impact. 

For the upcoming event the artist Voskresija Andreevska has prepared the official poster, a perfect ending to a very successful Social Friday year! In order to find more about Voskresija and her artistic approach for the Social Friday initiative, we asked her a few questions.

Before we begin the interview, can you tell us more about yourself?

Hmmm. So many times I had to write something about myself on creative platforms, portfolio websites and social media and yet I never learnt what to say about myself. Which says a lot about me – I don’t like talking or promoting myself very much. I would rather describe myself as a strong-willed, free-spirited individual who is passionate about everything they do in life. I enjoy experimenting with my art and I probably prefer animals and nature than people. I also like sports and people who challenge my intellect.

How do you define success as an artist?

Nowadays, people measure success by making sure they have a large number of followers on their social media profiles. Being determines and not allowing anything stop you from achieving your goals is how I define success. For some, that may mean taking 10,000 steps a day, while for others it could mean walking on the moon. As an artist, you have a goal and that is to tell a story and convey a message through your work; if you believe you have accomplished this and that your art is being valued, appreciated and has piqued the viewer’s interest, you are successful in my opinion.

Describe how art is important for society?

Art reflects society and the times that we live in. With it we can address the issues, effect change, send a message and give hope to others. There are always analogies in my designs, nothing is as simple as it seems at first glance. I like to draw inspiration from everyday components and things, as well as animals and nature and combine them to create a completely new world that speaks volumes.

How did your interpretation of the distinction between ‘Social Friday’ and ‘Black Friday’ shape the design elements of the poster to convey this contrast effectively?

I thought about how much money we waste on unnecessary, materialistic items on daily bases. When it comes to Black Friday, however, some go to extremes. We forget that sometimes the simplest of things are the most significant and can make us happy and satisfied. Give a smile to your neighbor and say hi, call your friends and ask how they are, tell your mother you love her. In a world where greed destroys lives, care and act. They say God is in the details, and while I am not religious I strongly believe that the little things in life can help you grow as a person and help others, because love truly does not cost a dime.

With your poster, you left a positive mark on Social Friday. Tell us what being part of Social Friday means to you?

I am truly honored and grateful that you thought of me as an artist to take part in your impactful organization. It means a lot that we can spread the message and that we are all more socially aware and engaged in creating a better society for us all. I hope I contributed to your cause, in some small way and I will continue to do so off screen.

Thank you!